About This Program

The Digital Badge in Marketing Basics is a part-time program to get you started in creating your organization’s marketing story. Learn marketing basics, spend some time envisioning your story and brand, then create your marketing plan to give you the impetus to go out and tell your story to the world.

Work with mentors in our hands-on courses, with real-world exercises and case study examples. Marketing Basics is the first step on your path to becoming your organization’s marketing and social media wizard.

Learning Outcomes

  • Discover the basic principles of marketing
  • Create a structured marketing plan
  • Become conversant about audience selection and how to match it to a business target market
  • Learn how to tell your brand’s story in a compelling way

Who is this for?

While the Marketing Basics Digital Badge is open to everyone, it will be particularly useful for:

  • Would-be entrepreneurs looking at starting a business
  • Small business owners looking for help in integrating social media and new marketing techniques into their business model
  • Professionals wanting to help transform their workplace to use marketing more effectively; or wanting to move into a higher-level marketing role within their organization
  • Anyone transitioning in their work situation into a marketing-related role

Ready to get started?

Review program requirements

Program Courses

For a complete list of courses required for this program, please see the Program Requirements section below. The following courses may be offered this semester:

Required Courses

Program Requirements

All three courses in this digital badge are required. Complete all required courses within a specified timeframe with a passing grade and obtain a Digital Badge in Marketing Basics.

You can take courses in any order provided the prerequisites are met.

Required Courses:

  • Marketing 101 – The Basics
  • Marketing 102 – Story and Brand
  • Create a Marketing Plan

Program Timelines

You must declare your intention to complete a Digital Badge before you are halfway through the program. To declare your intent, send us an email with your full name, date of birth, and the name of the program you intend to complete.

All required and elective courses must be completed within one calendar year. It’s important to note that you don’t have to take all the courses at once and can stagger them over time.


Have a question for Continuing Studies?

Continuing Studies

CapU Lonsdale
250-125 Victory Ship Way
North Vancouver, British Columbia
Canada V7L 0G5
604 984 4901


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