This course can be applied toward a program:

Gain an in-depth understanding of the social media landscape, how it integrates with offline business and how to develop your own social media plan and strategy.

Explore how the best social media brands run, and what you can learn from them for your own business.

Learning outcomes

At the end of this course, learners will be able to:

  • Build a social media plan that solves specific problems and/or takes advantage of specific opportunities for an organization
  • Select channels and networks to match that plan
  • Set up and manage each of the four major channels: Facebook, Instagram, Twitter, and Snapchat

Evaluation method



No social media experience is required, but some knowledge is an asset.

Access to Facebook, Twitter, and Instagram accounts is recommended.

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