This course can be applied toward a program:

Online Self-Paced

Gain an in-depth understanding of the social media landscape, how it integrates with offline business, and how to develop your own social media plan and strategy. Explore how the best social media brands run, and what you can learn from them for your own business. No social media experience is required, but some knowledge is an asset. Access to Facebook, Twitter, and Instagram accounts is recommended.

Average weekly commitment: 3+ hours. Total course commitment: 12 hours.

When to Register

If you’re registering for the Spring 2023 term (January - April), the registration period is:

  • January 9 to 29

You’ll be able to access the online classroom one to two business days after you register. Once you enrol in the online classroom, you’ll have 90 days to complete the course. During these 90 days, you’ll have access to all courses materials as well as the mentor.

Learning outcomes

At the end of this course, you will be able to:

  • Build a social media plan that solves specific problems and/or takes advantage of specific opportunities for an organization
  • Select channels and networks to match that plan
  • Set up and manage each of the major social media channels


Module 1: Social Media Marketing Basics

Module 2: Content Marketing

Module 3: Implementation

Module 4: Measurement

Evaluation method



  • Basic keyboarding capability
  • Basic internet navigation skills
  • Basic file management knowledge

Required Materials

  • Windows or Mac computer (desktop or laptop)
  • High-speed internet (at least 25 Mbps download speed) – Find out your internet connectivity speed.

Sorry, this course is closed to registration at this time.

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Have a question for Continuing Studies?

Continuing Studies

CapU Lonsdale
250-125 Victory Ship Way
North Vancouver, British Columbia
Canada V7L 0G5
604 984 4901


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