This course can be applied toward a program:

Online: Self-paced

Start Anytime

Search engine optimization (SEO) is one of the primary ways businesses can increase their web traffic and attain higher rankings in search results, which in turn can lead to more sales. Achieving and maintaining high rankings, however, requires a thoughtful strategy and a variety of tactics, from on-site optimization to off-site marketing campaigns. Geared toward professionals and small businesses, this course gives you an understanding of SEO fundamentals and search engine rankings. It shows you how to conduct an SEO audit of your site, optimize your content and implement Google Ads campaigns and link-building tactics to boost your visibility. You will also have the opportunity to work on real-life examples.

Average weekly commitment: 3+ hours. Total course commitment: 15+ hours.

Start anytime within indicated date range. You have 90 days from the date you register to complete the course.

Learning Outcomes

At the end of this course, learners will be able to:

  • Address SEO as a business process, identifying how it fits within traditional communications and marketing roles
  • Define the components of a web page and how each contributes to search engine rankings
  • Describe how search engines find and rank web site content
  • Identify strategies for enhancing search engine ranking
  • Demonstrate successful application of the concepts learned to real-world scenarios


Module1: Understanding SEO

Module 2: The Importance of a Keyword

Module 3: Conducting an SEO Audit

Module 4: Google Ads vs Organic Ratings

Module 5: Content Marketing and SEO


Evaluation Method



  • Basic keyboarding capability
  • Basic internet navigation skills
  • Basic file management knowledge

Required Materials

  • Windows or Mac computer (desktop or laptop)
  • High-speed internet (at least 25 Mbps download speed) – Find out your internet connectivity speed.


2 sittings of this course are listed below. Add a course to your cart to register.

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Course Reference Number (CRN) 93016

Instructor Personal Mentor

Course Reference Number (CRN) 92069

Instructor Personal Mentor


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Continuing Studies

CapU Lonsdale
250-125 Victory Ship Way
North Vancouver, British Columbia
Canada V7L 0G5
604 984 4901


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