This course can be applied toward a program:

Online: Self-paced

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Harness the two largest social media platforms in today’s business marketplace. Through case studies and hands-on exercises, gain the knowledge and skills that let you develop and execute a plan, advertise effectively and measure the results of your efforts.

Average weekly commitment: 3+ hours. Total course commitment: 12+ hours.

Learning Outcomes

At the end of this course, learners will be able to:

  • Create a Facebook business page
  • Use Facebook Audience Insights to better target specific prospects
  • Create a Facebook ad with specific elements for various outcomes
  • Create an Instagram ad with specific elements for various outcomes
  • Demonstrate successful application of the concepts learned to real-world scenarios

Modules

Module 1: Facebook for Business

Module 2: Facebook Audience Insights

Module 3: Create Facebook Ads

Module 4: Measure Facebook Ad Effectiveness

Module 5: Instagram for Business

Module 6: Scheduling and Retargeting

 

Evaluation Method

Graded 

Prerequisites

  • Basic keyboarding capability
  • Basic internet navigation skills
  • Basic file management knowledge

Required Materials

  • High-speed internet (at least 25 Mbps download speed) – click here for more information
  • Windows or Mac computer (desktop or laptop)

Registration

Add the course to your cart to register.

Course Reference Number (CRN) 93043

Instructor Graham Williams