This course can be applied toward a program:

Online: Self-paced

Harness the two largest social media platforms in today’s business marketplace. Through case studies and hands-on exercises, you gain the knowledge and skills that let you develop and execute a plan, advertise effectively and measure the results of your efforts.

Average weekly commitment: 3+ hours. Total course commitment: 12+ hours.

When to Register

If you’re registering for the Spring 2023 term (January - April), the registration period is:

  • January 9 to 29

You’ll be able to access the online classroom one to two business days after you register. Once you enrol in the online classroom, you’ll have 90 days to complete the course. During these 90 days, you’ll have access to all courses materials as well as the mentor.

Learning Outcomes

At the end of this course, you will be able to:

  • Create a Facebook business page
  • Use Facebook Audience Insights to better target specific prospects
  • Create a Facebook ad with specific elements for various outcomes
  • Create an Instagram ad with specific elements for various outcomes
  • Demonstrate successful application of the concepts learned to real-world scenarios


Module 1: Facebook for Business

Module 2: Facebook Audience Insights

Module 3: Create Facebook Ads

Module 4: Measure Facebook Ad Effectiveness

Module 5: Instagram for Business

Module 6: Scheduling and Retargeting

Evaluation Method



  • Basic keyboarding capability
  • Basic internet navigation skills
  • Basic file management knowledge

Required Materials

  • High-speed internet (at least 25 Mbps download speed) – click here for more information
  • Windows or Mac computer (desktop or laptop)

Sorry, this course is closed to registration at this time.

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Have a question for Continuing Studies?

Continuing Studies

CapU Lonsdale
250-125 Victory Ship Way
North Vancouver, British Columbia
Canada V7L 0G5
604 984 4901


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