This course can be applied toward a program:

Online Self-Paced

Start Anytime

Have you ever looked at your social media channels and wondered how or what you should post next? Learn how to create visual, written, and other forms of social media content within a consistent strategy. We’ll go beyond theory and get into the practice of creating content to be published on your channels. Examples will be presented from successful local brands, as well as hands-on exercises with real-time feedback. Newcomers to social media are encouraged to take the Social Media Fundamentals course prior to enrolling in this course. Access to Facebook, Twitter, and Instagram accounts is recommended.

Average weekly commitment: 3+ hours. Total course commitment: 12 hours.

Learning outcomes

At the end of this course, learners will be able to:

  • Create a strategic, organized content plan
  • Select the best social channels for an objective
  • Create effective content/posts for the following channels:
    • Instagram
    • Twitter
    • Facebook
    • Website
    • Newsletter      

Evaluation method



  • Basic keyboarding capability
  • Basic internet navigation skills
  • Basic file management knowledge

Required Materials

  • High-speed internet (at least 25 Mbps download speed) – click here for more information
  • Windows or Mac computer (desktop or laptop)


2 sittings of this course are listed below. Add a course to your cart to register.

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Course Reference Number (CRN) 92011

Instructor Personal Mentor

Course Reference Number (CRN) 91039

Instructor Personal Mentor


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