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This course can be applied toward a program:

Online Self-Paced

Start Anytime

Have you ever looked at your social media channels and wondered how, what or why you should post next? If so, you're not alone. Creating meaning content on a consistent basis is challenging, which is where this course comes in.

Learn how to create visual, written, and other forms of social media content that aligns with a consistent strategy. The course goes beyond theory and gets into the practice of creating content to be published on your channels. Examples will be presented from successful local brands, and there will be hands-on exercises with real-time feedback. Newcomers to social media are encouraged to take the Social Media Fundamentals course prior to enrolling in this course. Access to Facebook, Twitter, and Instagram accounts is recommended.

Average weekly commitment: 3+ hours. Total course commitment: 12 hours.

Start anytime within indicated date range. You have 90 days from the date you register to complete the course.

Learning outcomes

At the end of this course, you will be able to:

  • Create a strategic content plan
  • List the major types of content used in content marketing, and explain the strengths of each
  • Describe the online marketing funnel, and explain appropriate media types for each stage of the funnel
  • Articulate the advantages of audience targeting and create a target persona
  • Determine keywords/phrases that can be effectively used in each type of content
  • Describe the importance of channel selection
  • Articulate the importance of video to content marketing
  • Explain the importance of measuring and analyzing campaign effectiveness

Modules

Module 1: Introduction to Content Marketing

Module 2: Content Marketing Planning 

Module 3: Influencers and Channels

Module 4: The Metrics

Evaluation Method

Pass/Fail

Prerequisites

  • Basic keyboarding capability
  • Basic internet navigation skills
  • Basic file management knowledge

Required Materials

  • Windows or Mac computer (desktop or laptop)
  • High-speed internet (at least 25 Mbps download speed) – Find out your internet connectivity speed.

Registration

Add the course to your cart to register.

Course Reference Number (CRN) 93008

Instructor John Rutledge

Contact

Have a question for Continuing Studies?

Continuing Studies

CapU Lonsdale
250-125 Victory Ship Way
North Vancouver, British Columbia
Canada V7L 0G5
604 984 4901
cs@capilanou.ca

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