This course can be applied toward a program:

Online: Self-Paced

Is your business struggling to determine what your customer is interested in? Or are you trying to engage customers, but just don't know whether you're hitting the mark or not?

Web analytics can help you assess and improve your digital customer interactions by helping you to measure where your customer is coming from, what they are looking at, how long they look at it, and where they go afterwards. Don't just guess‐‐find out how you can more effectively reach customers with your messages.

This course covers what you should be looking for, how to find it, and how to use this information for better customer interaction.

Average weekly commitment: 3+ hours. Total course commitment: 15 hours.

When to Register

If you’re registering for the Spring 2023 term (January - April), the registration period is:

  • January 9 to 29

You’ll be able to access the online classroom one to two business days after you register. Once you enrol in the online classroom, you’ll have 90 days to complete the course. During these 90 days, you’ll have access to all courses materials as well as the mentor.

Learning Outcomes

At the end of this course, you will be able to:

  • Understand the practice of web analytics an how Google Analytics is used as a tool in this field
  • Describe the basic concepts behind Google Analytics, including metrics, dimensions, and goal-tracking
  • Set up a Google Analytics account and the tracking code that pulls data from websites and applications
  • Analyze website traffic reports and compare data for marketing and sales purposes
  • Discuss the average session duration, bounce rate, pages per session, page views, and how each plans a role in a digital measurement plan


Module 1: Why Web Analytics make Sense

Module 2: Google Analytics

Module 3: Analytics Tools

Module 4: Analytics Reports

Evaluation Method

  • Graded

Sorry, this course is closed to registration at this time.

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Have a question for Continuing Studies?

Continuing Studies

CapU Lonsdale
250-125 Victory Ship Way
North Vancouver, British Columbia
Canada V7L 0G5
604 984 4901


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