This course can be applied toward a program:

Online: Self-Paced

Want to pivot your business online, but not sure where to start? This course will get you started. Reach your target market and communicate with the people that want to hear from you by employing social media and online strategies that align with your business style and objectives. Examine creative strategies for responding to changing market needs. Network with related businesses and your community to stay on top of shifting requirements and opportunities for collaboration.

Average weekly commitment: 3+ hours. Total course commitment: 12+ hours.

When to Register

If you’re registering for the Spring 2023 term (January - April), the registration period is:

  • January 9 to 29

You’ll be able to access the online classroom one to two business days after you register. Once you enrol in the online classroom, you’ll have 90 days to complete the course. During these 90 days, you’ll have access to all courses materials as well as the mentor.

Learning outcomes

At the end of this course, you will be able to:

  • Identify your business goals
  • Research what your customers are looking for
  • Define who your target audience is
  • Examine social media options that fit with your business brand, style, and target customer
  • Determine a strategy for using online tools to communicate more effectively with target customers
  • Plan your first steps for moving to an online business model


Module 1: First Steps

Module 2: Plan

Module 3: Create

Module 4: Marketing Considerations

Evaluation method



  • Basic keyboarding capability
  • Basic internet navigation skills
  • Basic file management knowledge

Required Materials

  • Windows or Mac computer (desktop or laptop)
  • High-speed internet (at least 25 Mbps download speed) – Find out your internet connectivity speed.

Sorry, this course is closed to registration at this time.

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Have a question for Continuing Studies?

Continuing Studies

CapU Lonsdale
250-125 Victory Ship Way
North Vancouver, British Columbia
Canada V7L 0G5
604 984 4901


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