This course can be applied toward a program:

Online Self-Paced

Start Anytime

This course introduces basic sales concepts, including the sales funnel and pipeline, lead qualification, presentations, metrics and closing. The focus is on providing practical, hands-on advice to entrepreneurs and people working in small business. The course uses video segments with analysis and commentary from industry-leading practitioners and subject matter experts. It also offers real-world examples, how-to lists and advice, interactive content, and review materials to ensure mastery of the material.

Average weekly commitment: 3+ hours. Total course commitment: 12 hours.

Start anytime within indicated date range. You have 90 days from the date you register to complete the course.

Learning outcomes

At the end of this course,you will be able to:

  • Identify the stages of the buying cycle
  • Explain the significance of the sales funnel
  • Articulate the advantages of close marketing/sales alignment
  • Develop a lead-generation and qualification strategy appropriate to your business
  • Explain the importance of early-pipeline and late-pipeline metrics
  • Develop a customer-centric sales process
  • Improve the effectiveness of your team’s sales presentations
  • Develop better closing techniques
  • Use metrics to evaluate the performance of your sales staff
  • Articulate the particular challenges of selling to Millennials
  • Devise a sales compensation system that is appropriate to your business model and strategic goals
  • Explore options for using automation to improve your sales process


Module 1: Selling basics

Module 2: Prospects and Presentation

Module 3: Negotiating and Closing a Sale

Module 4: Sales Metrics and Automation

Evaluation method



  • Basic keyboarding capability
  • Basic internet navigation skills
  • Basic file management knowledge

Required Materials

  • Windows or Mac computer (desktop or laptop)
  • High-speed internet (at least 25 Mbps download speed) – Find out your internet connectivity speed.


2 sittings of this course are listed below. Add a course to your cart to register.

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Course Reference Number (CRN) 91066

Instructor (CSEE Contract) CoursePond Inc.


Sorry, this course is closed for registration at this time. NOTIFY ME WHEN REGISTRATION OPENS

Course Reference Number (CRN) 93033

Instructor (CSEE Contract) MindEdge


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Continuing Studies

CapU Lonsdale
250-125 Victory Ship Way
North Vancouver, British Columbia
Canada V7L 0G5
604 984 4901


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