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This course can be applied toward a program:

Online Self-Paced

This course introduces basic sales concepts, including the sales funnel and pipeline, lead qualification, presentations, metrics and closing. The focus is on providing practical, hands-on advice to entrepreneurs and people working in small business. The course uses video segments with analysis and commentary from industry-leading practitioners and subject matter experts. It also offers real-world examples, how-to lists and advice, interactive content, and review materials to ensure mastery of the material.

Average weekly commitment: 3+ hours. Total course commitment: 12 hours.

When to Register

If you’re registering for the Spring 2023 term (January - April), the registration period is:

  • January 9 to 29

You’ll be able to access the online classroom one to two business days after you register. Once you enrol in the online classroom, you’ll have 90 days to complete the course. During these 90 days, you’ll have access to all courses materials as well as the mentor.

Learning outcomes

At the end of this course,you will be able to:

  • Identify the stages of the buying cycle
  • Explain the significance of the sales funnel
  • Articulate the advantages of close marketing/sales alignment
  • Develop a lead-generation and qualification strategy appropriate to your business
  • Explain the importance of early-pipeline and late-pipeline metrics
  • Develop a customer-centric sales process
  • Improve the effectiveness of your team’s sales presentations
  • Develop better closing techniques
  • Use metrics to evaluate the performance of your sales staff
  • Articulate the particular challenges of selling to Millennials
  • Devise a sales compensation system that is appropriate to your business model and strategic goals
  • Explore options for using automation to improve your sales process

Modules

Module 1: Selling basics

Module 2: Prospects and Presentation

Module 3: Negotiating and Closing a Sale

Module 4: Sales Metrics and Automation

Evaluation method

Pass/Fail

Prerequisites

  • Basic keyboarding capability
  • Basic internet navigation skills
  • Basic file management knowledge

Required Materials

  • Windows or Mac computer (desktop or laptop)
  • High-speed internet (at least 25 Mbps download speed) – Find out your internet connectivity speed.

Sorry, this course is closed to registration at this time.

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Contact

Have a question for Continuing Studies?

Continuing Studies

CapU Lonsdale
250-125 Victory Ship Way
North Vancouver, British Columbia
Canada V7L 0G5
604 984 4901
cs@capilanou.ca

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