This course can be applied toward a program:

Online Self-Paced

Start Anytime

Create a strategic marketing plan that addresses startup and other issues. Examine questions about market acceptance that must be answered during every stage of the entrepreneurial process.

Average weekly commitment: 3+ hours. Total course commitment: 12 hours.

Start anytime within indicated date range. You have 90 days from the date you register to complete the course.

Learning Outcomes

At the end of this course, you will be able to:

  • Understand the role of strategy and marketing in an entrepreneurial setting
  • Explain marketing basics, including the marketing process and the Four P’s
  • Discuss the role of marketing in the discovery stage of a new venture
  • Describe market evaluation for a new venture, including market segmentation, target marketing, and exploring customer needs
  • Apply the key elements of a marketing plan


Module 1: Situation Analysis

Module 2: Target Marketing and Positioning

Module 3: Brand and Marketing Mix

Module 4: Measuring Marketing

Evaluation Method



  • Basic keyboarding capability
  • Basic internet navigation skills
  • Basic file management knowledge

Required Materials

  • High-speed internet (at least 25 Mbps download speed) – Find out your internet connectivity speed.
  • Windows or Mac computer (desktop or laptop)


Add the course to your cart to register.

Course Reference Number (CRN) 93045

Instructor Personal Mentor


Have a question for Continuing Studies?

Continuing Studies

CapU Lonsdale
250-125 Victory Ship Way
North Vancouver, British Columbia
Canada V7L 0G5
604 984 4901


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