This course can be applied toward a program:
- Entrepreneurship Online (required)
Online Self-Paced
Start Anytime
Create a strategic marketing plan that addresses startup and other issues. Examine questions about market acceptance that must be answered during every stage of the entrepreneurial process.
Average weekly commitment: 3+ hours. Total course commitment: 12 hours.
Learning outcomes
At the end of this course, you will be able to:
- Understand the role of strategy and marketing in an entrepreneurial setting
- Explain marketing basics, including the marketing process and the Four P’s
- Discuss the role of marketing in the discovery stage of a new venture
- Describe market evaluation for a new venture, including market segmentation, target marketing, and exploring customer needs
- Apply the key elements of a marketing plan
Evaluation method
Graded
Prerequisites
- Basic keyboarding capability
- Basic internet navigation skills
- Basic file management knowledge
Required Materials
- High-speed internet (at least 25 Mbps download speed) – click here for more information
- Windows or Mac computer (desktop or laptop)
Registration
2 sittings of this course are listed below. Add a course to your cart to register.
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