This course can be applied toward a program:

Online Self-Paced

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Create a strategic marketing plan that addresses startup and other issues. Examine questions about market acceptance that must be answered during every stage of the entrepreneurial process.

Average weekly commitment: 3+ hours. Total course commitment: 12 hours.

Learning outcomes

At the end of this course, you will be able to:

    • Understand the role of strategy and marketing in an entrepreneurial setting
    • Explain marketing basics, including the marketing process and the Four P’s
    • Discuss the role of marketing in the discovery stage of a new venture
    • Describe market evaluation for a new venture, including market segmentation, target marketing, and exploring customer needs
    • Apply the key elements of a marketing plan

Evaluation method



  • Basic keyboarding capability
  • Basic internet navigation skills
  • Basic file management knowledge

Required Materials

  • High-speed internet (at least 25 Mbps download speed) – click here for more information
  • Windows or Mac computer (desktop or laptop)


2 sittings of this course are listed below. Add a course to your cart to register.

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Course Reference Number (CRN) 93005

Instructor Personal Mentor

Course Reference Number (CRN) 92003

Instructor Personal Mentor