This course can be applied toward a program:
- Marketing Communication (elective)
Online: Self-paced
Start Anytime
One of the key performance indicators that businesses measure is its Cost per Acquisition (CPA). CPA indicates how much it costs to get a single customer down your sales funnel, from the first touch point to ultimate conversion. CPA and other key metrics can tell you how effectively you are spending your marketing dollars, and help you decide where to shift your marketing dollars.
This course will introduce you to marketing metrics and set you on a course to measure those numbers so that you can spend your marketing dollars strategically.
Average weekly commitment: 3+ hours. Total course commitment: 12 hours.
Start anytime within indicated date range. You have 90 days from the date you register to complete the course.
Learning Outcomes
Coming Soon
Evaluation Method
Pass/Fail
Prerequisites
- MS Excel Basics or Equivalent skills
Registration
2 sittings of this course are listed below. Add a course to your cart to register.
Open all Close all
Course Reference Number (CRN) 91049
Instructor Personal Mentor
$349
Sorry, this course is closed for registration at this time. NOTIFY ME WHEN REGISTRATION OPENS