This course can be applied toward a program:

Online: Self-paced

Start Anytime

One of the key performance indicators that businesses measure is its Cost per Acquisition (CPA). CPA indicates how much it costs to get a single customer down your sales funnel, from the first touch point to ultimate conversion. CPA and other key metrics can tell you how effectively you are spending your marketing dollars, and help you decide where to shift your marketing dollars.

This course will introduce you to marketing metrics and set you on a course to measure those numbers so that you can spend your marketing dollars strategically.

Average weekly commitment: 3+ hours. Total course commitment: 12 hours.

Start anytime within indicated date range. You have 90 days from the date you register to complete the course.

Learning Outcomes

Coming Soon

Evaluation Method



  • MS Excel Basics or Equivalent skills


2 sittings of this course are listed below. Add a course to your cart to register.

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Course Reference Number (CRN) 91049

Instructor Personal Mentor


Sorry, this course is closed for registration at this time. NOTIFY ME WHEN REGISTRATION OPENS

Course Reference Number (CRN) 93068

Instructor Julie Clarke


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Continuing Studies

CapU Lonsdale
250-125 Victory Ship Way
North Vancouver, British Columbia
Canada V7L 0G5
604 984 4901


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