This course can be applied toward a program:

Online Self-Paced

Ensure your website or blog is working for you, whether you’re looking to grow your audience, boost your engagement or convert visitors into customers. Crafting compelling web content requires an understanding of the medium, an application of best practices and a commitment to tracking and analyzing results. You will have the opportunity to work on real-life examples in a group setting.

Average weekly commitment: 3+ hours. Total course commitment: 15 hours.

When to Register

If you’re registering for the Spring 2023 term (January - April), the registration period is:

  • January 9 to 29

You’ll be able to access the online classroom one to two business days after you register. Once you enrol in the online classroom, you’ll have 90 days to complete the course. During these 90 days, you’ll have access to all courses materials as well as the mentor.

Learning Outcomes

At the end of this course, you will be able to:

  • Understand what readers expect from your copy
  • Structure content to engage the reader
  • Apply web writing best practices
  • Optimize elements of web content for better search engine results


Module 1: Why web content is important

Module 2: Web content and content marketing

Module 3: Engaging readers

Module 4: Measuring effectiveness

Evaluation Method



  • Basic keyboarding capability
  • Basic internet navigation skills
  • Basic file management knowledge

Required Materials

  • Windows or Mac computer (desktop or laptop)
  • High-speed internet (at least 25 Mbps download speed) – Find out your internet connectivity speed.

Sorry, this course is closed to registration at this time.

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Have a question for Continuing Studies?

Continuing Studies

CapU Lonsdale
250-125 Victory Ship Way
North Vancouver, British Columbia
Canada V7L 0G5
604 984 4901


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