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This course can be applied toward a program:

Online Self-Paced

Start Anytime

Ensure your website or blog is working for you, whether you’re looking to grow your audience, boost your engagement or convert visitors into customers. Crafting compelling web content requires an understanding of the medium, an application of best practices and a commitment to tracking and analyzing results. You will have the opportunity to work on real-life examples in a group setting.

Average weekly commitment: 3+ hours. Total course commitment: 15 hours.

Start anytime within indicated date range. You have 90 days from the date you register to complete the course.

Learning Outcomes

At the end of this course, learners will be able to:

    • Understand what readers expect from your copy
    • Structure content to engage the reader
    • Apply web writing best practices
    • Optimize elements of web content for better Search Engine results

Evaluation Method

Pass/Fail

Prerequisites

  • Basic keyboarding capability
  • Basic internet navigation skills
  • Basic file management knowledge

Required Materials

  • Windows or Mac computer (desktop or laptop)
  • High-speed internet (at least 25 Mbps download speed) – Find out your internet connectivity speed.

Registration

Add the course to your cart to register.

Course Reference Number (CRN) 92093

Instructor Julie Clarke

Contact

Have a question for Continuing Studies?

Continuing Studies

CapU Lonsdale
250-125 Victory Ship Way
North Vancouver, British Columbia
Canada V7L 0G5
604 984 4901
cs@capilanou.ca

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