This course can be applied toward a program:

Ensure your website or blog is working for you, whether you’re looking to grow your audience, boost your engagement, or convert visitors into customers.

Crafting compelling web content requires an understanding of the medium, an application of best practices, and a commitment to tracking and analyzing results. You will have the opportunity to work on real-life examples in a group setting.

Learning Outcomes

At the end of this course, learners will be able to:

  • Understanding of what readers expect from your copy
  • How to structure your content
  • Apply web writing best practices
  • How to optimize for search

 

Evaluation Method

Pass/Fail

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